Serene Capital
This project is a conceptual redesign of an existing landing page aimed at improving the overall user experience, visual clarity, and user engagement. The redesign serves as a demonstration of my skills in creating clean, modern, and user-friendly web interfaces.
Goal
To reimagine the landing page to enhance usability and visual hierarchy, making key information and calls to action more accessible and appealing.
Problem
The original landing page had issues such as cluttered layout, inconsistent typography, and unclear navigation paths, which could lead to user confusion and reduced engagement.
Research
Research
Performed heuristic evaluation and competitor benchmarking to identify areas for improvement and gather inspiration for best practices.
Ideation
Ideation & Design Process
Developed wireframes and interactive prototypes focusing on clean layouts, intuitive navigation, and responsive design principles.
Key Improvements:
Streamlined navigation and clear, visible CTAs
Consistent typography and spacing for better readability
Improved content hierarchy and visual grouping
Conceptual mobile responsiveness considerations
Prototype
Landingpage
